85% of B2B customers search the web before making a purchase decision and your website has the best chance of being a prospect’s first impression. And it turns out, the look and feel of your website is the primary driver of those first impressions.
In the US, there are over 27K ad agencies registered as a business. VA alone has over 1.7K in operation (source: NAICS Association). These numbers don’t include the hundreds of free-lancers, nieces and nephews, and various other people who claim to be competent at digital marketing and advertising services. How is a business to decide who is credible and can bring their business the return on investment it needs? To start, you need a well-designed, modern website that elevates your brand above the rest. You need a site the represents the elements of our service.
We know that a website affects the perceived credibility and quality of your business. But very few people know just how huge this effect is. Here are a few stats to make the case for a robust and well-designed website:
- It takes about 0.05 seconds for users to form an opinion about a website that determines whether they like the site or not and whether they’ll stay or leave. (source: Taylor & Francis Online: Behaviour & Information Technology)
- 57% of internet users say they won’t recommend a business with a poorly designed website on mobile (source: socPub: news)
- 38% of people will stop engaging with a website if the content or layout is unattractive (source: HubSpot)
- 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design (source: Stanford Web Credibility Research)
- First impressions are 94% design related. (source: Pew Research Study)
Elements for good website design
Simple. Easy navigation with quick information on home and landing pages. More detailed content can be used in the site but through progressive disclosure, a way to house content that the consumer doesn’t need right away but can find by digging deeper into the website
- Consistent. Use matching design elements such as font, color, sizes, etc. and using modern, relatable imagery, not typical stock
- Typography & Readability
- Mobile responsive
- Communication with an active call to action on each page
- Following best practices for design for the current time period