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The Virginia Flower & Garden Expo

The Virginia Flower & Garden Expo is the Commonwealth’s most comprehensive event of its type. Co-produced by the Virginia Horticultural Foundation and Virginia   Media, the Expo promotes horticultural education for everyone from professionals to the weekend enthusiast.

Event Snapshot  

Date:
January 24-26, 2020
 
Location:
Virginia Beach Convention Center
 
Sponsorship/Vendor Ranges:
$15,000 – $500
 
Attendance:
4,000 (Ticketed)
 
Promotional Marketing Plan:
  • Print Campaign in The Virginian-Pilot, Daily Press, VA Growler, Distinction, PRIME Magazine
  • Display Campaign on pilotonline.com
  • Organic and Paid Social Campaign on various social media pages

About the Audience

  • The average market value of owned homes amongst “gardeners” in Hampton  Roads is $301K

  • The average household income of “gardeners” in HR is $88K

Source: Scarborough Nielsen, 2019 Release 1