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Prime Expo

The exploding population over age 50 is the most significant demographic change currently taking place across the U.S., especially in states like Virginia. The PRIME Expo highlights issues that are most important to this group.

SEMINAR SERIES

Seminars covering a wide range of topics from respected experts. Interact with educated and engaged attendees looking for information on key issues.

  • Health and wellness
  • Financial and legal
  • Lifestyle (dating, traveling, social media, and more)

SHOW FLOOR

  • Interactive show floor with national and local  exhibitors showcasing the latest products and services.
  • Entertainment
  • How-to clinics
  • Health screenings
  • Product demonstrations
  • Sampling

Event Snapshot  

Date:
June 20, 2020
Location:
Hampton Roads Convention Center
 
Sponsorship/Vendor Ranges:
$499 – $20,000
Attendance:
750 
Promotional Marketing Plan:
  • Print Campaign in The Virginian-Pilot, Daily Press, VA Growler, & Distinction, and Inside Business
  • Digital Campaign on pilotonline.com
  • Organic and Paid Social Campaign on various social media pages

About the Audience

  • 55% of Distinction readers have stayed at an upscale hotel.

  • The average household income of the Distinction reader is $105K.

Source: Scarborough Nielsen, 2019 Release 1