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Prime Expo

The exploding population over age 50 is the most significant demographic change currently taking place across the U.S., especially in states like Virginia. PRIME, a special section of Distinction and companion PRIME Expo, highlights issues that are most important to this group.

SEMINAR SERIES

Seminars covering a wide range of topics from respected experts. Interact with educated and engaged attendees looking for information on key issues.

  • Health and wellness
  • Financial and legal
  • Lifestyle (dating, traveling, social media, and more)

SHOW FLOOR

  • Interactive show floor with national and local      exhibitors showcasing the latest products and services.
  • Entertainment
  • How-to clinics
  • Health screenings
  • Product demonstrations
  • Sampling

Event Snapshot  

Date:
June 2020
 
Location:
TBD 
Sponsorship/Vendor Ranges:
$499 – $20,000
 
Attendance:
750 
Promotional Marketing Plan:
  • Print Campaign in The Virginian-Pilot, Daily Press, VA Growler, & Distinction, and Inside Business
  • Digital Campaign on pilotonline.com
  • Organic and Paid Social Campaign on various social media pages

About the Audience

  • 55% of Distinction readers have stayed at an upscale hotel.

  • The average household income of the Distinction reader is $105K.

Source: Scarborough Nielsen, 2019 Release 1