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The exploding population over age 50 is the most significant demographic change currently taking place across the U.S., especially in states like Virginia. PRIME, a special section of Distinction and companion PRIME Expo, highlights issues that are most important to this group.
Seminars covering a wide range of topics from respected experts. Interact with educated and engaged attendees looking for information on key issues.
55% of Distinction readers have stayed at an upscale hotel.
The average household income of the Distinction reader is $105K.
Source: Scarborough Nielsen, 2019 Release 1