50 Isn't What it Use to Be

The exploding population over age 55 is the most significant demographic change currently taking place across the U.S., especially in states like Virginia. PRIME, is published twice a year and highlights issues that are most important to this group across Hampton Roads.

Readership & Circulation

Full Distribution: 81,100
Select VP Zips: 40,000
Select DP Zips: 20,000
Full Run VG: 12,100
Rack locations throughout HR: 7,500
Mailed to doctors: 1,500

Source: Nielsen Scarborough, 2019 (Release 1); Source: AAM 2019 Q3

Why Should You Advertise with PRIME Magazine?

Prime magazine can be found at more than 7,500 rack locations, as well as inside select zip codes in The Virginian-Pilot, Daily Press, and the entire delivery base of VA Gazette.


  • 55+ Living in HR
  • HH Income: $78K
  • Market Value of Home: $299K
  • 55% Women / 46% Men
  • 30% Retired


  • 73.2% Traveled w/in US
  • 62.3% Shop Online
  • 58.1% Outdoor Grilling
  • 51.6% Gardening