The exploding population over age 55 is the most significant demographic change currently taking place across the U.S., especially in states like Virginia. PRIME, is published twice a year and highlights issues that are most important to this group across Hampton Roads.
Full Distribution: 81,100
Select VP Zips: 40,000
Select DP Zips: 20,000
Full Run VG: 12,100
Rack locations throughout HR: 7,500
Mailed to doctors: 1,500
Source: Nielsen Scarborough, 2019 (Release 1); Source: AAM 2019 Q3
Prime magazine can be found at more than 7,500 rack locations, as well as inside select zip codes in The Virginian-Pilot, Daily Press, and the entire delivery base of VA Gazette.