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Living Your PRIME During a Digital Time​

The exploding population over age 55 is the most significant demographic change currently taking place across the US, especially in states like Virginia. The PRIME TALKS highlights issues that are most important to this group through a weeklong series of informative and interactive FREE webinars.

The year, given the current pandemic, we will be virtually hosting a series of on demand and LIVE videos on a variety of subjects. We will be hosting the virtual expo on

Our sponsors will receive prominent brand presence virtually Online through videos, sponsor logos, and virtual mentions on the website, social media, and more.

Sponsorship Benefits Include:

  • Robust advertising package
  • Production of 30 minute seminar video 
  •  Email campaign
  • Access to attendees
  • Unlimited use of produced video
  • and more……

Event Snapshot  


Event Date: November 2-6, 2020

Location: VIrtual on
Sponsorship/Vendor Ranges: $1,000 – $10,000 

About the Audience

55+ Living in HR

  • HH Income: $78K
  • Market Value of Home: $299K
  • 55% Women / 46% Men
  • 30% Retired


  • 73.2% Traveled w/in US
  • 62.3% Shop Online
  • 58.1% Outdoor Grilling
  • 51.6% Gardening

Source: Scarborough Nielsen, 2020 Release 1

Program Summary

PRIME Talks will be a week-long series of online webinars educating the targeted audience of 50+ about issues that are important to this community

  • A strong platform to promote sponsors regional programs and services
  • Interactive elements will include Q&A’s and prize giveaways
  • Attendees who register in advance will be sent reminders and other sponsor information.
  • There will be sign ups up until the webinars begin
  • A platform identity and registration process that is secure