Still Serving

Still Serving

Still Serving is a recognition program that celebrates the service and achievements of our military retirees and veterans who have served our country and are still serving their civilian and military communities through their work, philanthropic and volunteer efforts.

Nominations were  submitted online and a panel of judges reviewed the nominations and selected the honorees. These individuals will be recognized at a virtual event on November 11th and will be highlighted in the Still Serving special content in the local military newspaper, The Flagship.

Event Snapshot  

 
Date:

November 11, 2020

Location::

Sponsorship/Vendor Ranges:

$10,000 – $1,500 

Promotional Marketing Plan:
  • Print Campaign in The Virginian-Pilot, Daily Press, and The Flagship Newspaper
  • Digital Campaign on pilotonline.com
  • Organic and Paid Social Campaign on various social media pages

About the Audience

  • The military community’s income is 35% higher than the national average, and their focus is on online spending, because of mobility and relocation.
  • Members of the military and their family members spend a considerable amount of time away from each other. This means vacations and travel increase in significance, as more than 55%look to visit family one to two times each year. These military families also travel for leisure, and nearly 60% take vacations one or two times per year. In fact, military members spend almost three times more than the national average on vacations and related expenses. Moreover, more than half of these families plan their travel around the availability of discounted pricing for service members.
  • Military members change addresses twice as often as the average family. In addition, over 250,000 military memberstransition back to civilian life each year, meaning they are in need of many everyday necessities like a place to live, furniture, clothing and food.

 

Source: Scarborough Nielsen, 2020 Release 1