Virginia Media Publications

Virginia Media is the sales and marketing division of the several publications across the state, including The Virginian-PilotDaily PressThe Virginia GazetteThe CoastStyle Weekly, and other publishing brands. We are committed to working with advertising partners to bring our vast market knowledge that we have accumulated over 150 years while ingrained in the fabric of Virginia.

Virginia Media offers integrated solutions for delivering audience and driving results. From newspaper advertising to digital media, targeted publications to direct and event marketing, we have the advertising solution to meet your company’s needs.

Market Statistics

Virginia Media presence stretches primarily the Hampton Roads and Richmond DMAs.

Norfolk DMA Richmond DMA
Population: 1,958,729 Population: 1,536,097
Population 18+: 1,527,076 Population 18+: 1,207,083
Avg HHI: $79,716 Avg HHI: $87,220
Avg Age: 38.7   Avg Age: 40.1

Audience

Combined Virginia Media Audience is 731,136

The Virginian-Pilot

Daily/Sunday print readership: 272,164 (31.2%)
Pilotonline.com/ePilot weekly reader: 123,541 (14.1%)
Combined weekly Pilot Media audience: 666,304 (43.7%)

Daily Press

Daily/Sunday print readership: 169,168 (37.0%)
Weekly online reader: 59,099 (12.9%)
Combined weekly DP audience: 330,891 (21.7%)

Style Weekly

Readership: 61,000 average weekly readers (5.1%)
23,500 monthly viewers to Styleweekly.com (2.0%)
Combined Style Weekly readers and visitors: 64,832 (6.3%)

Virginia Gazette

Avg issue reader: 29,566 (6.5%)

Source: Nielsen Scarborough, 2018 (Release 1), Claritas 2018

Mass Print Publications

Magazines & Niche Pubs

Military Newspapers