Christmas on the Coast


This special edition of Coast, which features stories that celebrate Christmas on the Outer Banks, includes our annual Gift Guide, which spotlights some of the homemade, one-of-a-kind and meaningful treasures that can be found locally.  This year’s edition is all about filling the stocking of the many small businesses in the community that have a big impact on the local economy.

More than 50,000 copies are distributed free on Thanksgiving Day- just in time for the biggest shopping day of the year. This colorful, festive magazine is free-racked throughout northeastern North Carolina and is I inserted in The Virginian-Pilot in targeted areas, as well as to subscriber homes in Chesapeake, and Virginia Beach, Virginia.

Readership & Circulation

The Virginian-Pilot

  • Circulation: 105,919
  • Readership: 305,163

Source: Nielsen Scarborough, 2019 (Release 1); Source: AAM 2019 Q3

The Virginian-Pilot Audience at a Glance
  • HHLD Income: $71K
  • Market Value of Home: $277K
  • 47% Men / 53% Women
  • 59% of readers attended an arts, symphony or live theater event
 Source: Nielsen Scarborough, 2019 (Release 1)