Christmas on the Coast

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This special edition of Coast, which features stories that celebrate Christmas on the Outer Banks, includes our annual Gift Guide, which spotlights some of the homemade, one-of-a-kind and meaningful treasures that can be found locally.  This year’s edition is all about filling the stocking of the many small businesses in the community that have a big impact on the local economy.

More than 50,000 copies are distributed free on Thanksgiving Day- just in time for the biggest shopping day of the year. This colorful, festive magazine is free-racked throughout northeastern North Carolina and is I inserted in The Virginian-Pilot in targeted areas, as well as to subscriber homes in Chesapeake, and Virginia Beach, Virginia.

Readership & Circulation

The Virginian-Pilot

  • Circulation: 105,919
  • Readership: 305,163

Source: Nielsen Scarborough, 2019 (Release 1); Source: AAM 2019 Q3

The Virginian-Pilot Audience at a Glance
  • HHLD Income: $71K
  • Market Value of Home: $277K
  • 47% Men / 53% Women
  • 59% of readers attended an arts, symphony or live theater event
 Source: Nielsen Scarborough, 2019 (Release 1)