The latest headlines, in-depth coverage and breaking news from Hampton Roads

The #1 source of news information, entertainment and advertising in southeast Virginia and northeast North Carolina. Voted Best Newspaper in the state 29 out of the last 36 years by Virginia Press Association. Three-time Pulitzer Prize winner (three finalists since 2007). Two Silver awards for Visual Journalism by Society for News Design and five 1st Place awards, Best Use of Pictures by Pictures of the Year. is the region’s trusted sources for comprehensive coverage of all the area’s news and entertainment information. We deliver targeted ad placements to more effectively drive local traffic to your storefront and website.

Readership & Circulation

Daily Print & Online Readership: 219,079
Sunday Print & Online Readership: 243,228

Daily Circulation: 42,999
Wednesday Circulation: 66,443
Sunday Circulation: 57,542

Sources: Scarborough, 2022 (Release 1); AAM Audit Report – 9mo ending  September 30, 2021

Why Should You Advertise with The Pilot?
  • 1 in 4 (26%) of South Hampton Roads adults read The Virginian-Pilot every week.
  • 35% of local Norfolk adults read at least one newspaper every week.
  • Over 260,000 local adults regularly obtain coupons through a printed newspaper.
  • The average household income of a visitor in the past 30 days is $95,857 (19% more than non-visitors) and home market values are 3% higher.
  • has 3.9 million page views and 1.5 million unique users per month.
Sources: Scarborough 2022 (Release 1), Norfolk/Newport News, VA Market; Google Analytics, June 2021 – May 2022 Monthly Average.

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