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Off-site SEO is all about links. Every link to your website is an indication to Google that others will find value in your site.
You receive link juice every time an authoritative site links to you. Even links on your own homepage can pass link juice to other pages, provided your homepage is authoritative. You can check your current link juice in Google Search Console.
For SEO purposes, you need to maximize link juice, which you can achieve through link building. It may sound illogical but the amount of manual link building you carry out yourself should be minimal. This is because Google notices manually built links and will flag your site as spam. Instead, you should use some of the following methods.
The top way to build links it to create great content that others want to share. You can also try ego baiting — mentioning reputable businesses and professionals in your own blog posts to encourage shares by those named. A third option is to guest blog for an authority site and insert a few links within the content leading to your own website.
Web 2.0 is SEO jargon for a social site. By posting a link to your website in your social media profile, status updates, and video descriptions, you improve link juice, especially when these links originate from popular domains. Avoid reposting links, as this will hurt your SEO.
By purchasing expired domains and restoring them close to the original, you can include links to your website and pass yourself link juice. This does require ample effort, but it will pay off.
One final tactic is to find a high-authority site that has links to external pages that have since been deleted. Contact the owner of the website and offer your own content to replace these links.