SEM Setup and Management Fees

Search Engine Marketing (SEM) Management

Our Google Ads Certified Specialists are committed to daily management and optimization of your SEM campaign to maximize performance and your return on investment. We are dedicated to driving results to meet the needs of our client’s businesses, using our depth of knowledge and experience to make your budget work for your business needs.

Setup & Management Fee Include the following:

Conduct kickoff call to discuss client goals
Develop campaign structure & strategy based on client goals, including:
- Keyword research to identify keywords and phrases relevant to your business
- Competitive analysis on your top competitors for benchmarking
- Campaign and Ad Group structure to make the most relevant ads
- The most relevant landing pages to convert users
- A bidding strategy that will maximize your cost
- Effective ad copy to drive users to your website
- Ad Extensions to utilize all available ad space and offer users as much information as possible from the search results page
- Campaign settings & targeting options to maximize campaign ROI

Implement Call Tracking, where applicable
Make recommendations for page edits, where current site content is not up-to-date or as relevant as it could be for campaign performance
Setup goals & conversion tracking in Google Analytics
Management by dedicated Google Ads Certified Specialist
Daily review of campaign, including budget pacing and allocation across networks, conversion rates, search terms and bids
Update ad copy as needed to optimize the campaign and promote new initiatives
Analyze & optimize campaign performance, adjusting keywords, bids, and ads based on conversion rates
Test & optimize creative and bid strategy through A/B Testing
Provide real-time reporting with a monthly summary and recommendations for ongoing campaign success

Search Engine Marketing (SEM) Management

Setup & Management Fee Include the following:

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