The COVID-19 pandemic will change the way people travel in the near future as travelers look to maximize their experiences while minimizing risk. Air travel demand is down drastically, but the interest in road trips and staycations are certain to be greater than usual as a majority of travelers have indicated that they currently feel the safest traveling is in their own cars and RVs. Day trips and travel less than a few hours seems to also be on the rise.
Travel restrictions and health concerns will encourage many travelers to stay local in the weeks and months to come. Beaches, mountains and charming small towns will be in high demand. Visiting places closer to home also allows vacationers to take shorter trips more frequently.
How Hampton Roads travelers plan to travel this summer:
- Family Vacation
- 735,923 residents (48.1%) are planning a family trip
- Beach or Lake Vacation
- 484,475 residents (31.7%) are planning a Beach or Lake Vacation
- Theme Park Vacation
- 275,333 residents (18.0%) are planning a Theme Park Vacation
- Mountain Vacation
- 232,781 residents (15.2%) are planning a Mountain Vacation
- Adventure vacation (hiking, diving, etc…)
- 120,643 residents (7.9%) are planning an adventure vacation
Among Virginian Pilot Audience Members
- 51.1% plan to take a family vacation in the next 12 months
- 32.3% plan to take a beach or lake vacation in the next 12 months
- 22% more likely than the average resident to be planning to take a gambling/casino trip in the next 12 month
- 21% more likely than the average resident to be planning to take a escorted tour / tour group trip in the next 12 month
- 29% more likely than the average resident to be planning to take Golf or Tennis trip in the next 12 month
Among Daily Press Audience Members
- 49.3% plan to take a family vacation in the next 12 months
- 34.1% plan to take a beach or lake vacation in the next 12 months
- 39% more likely than the average resident to be planning to take a ski trip in the next 12 months
- 59% more likely than the average resident to be planning to take a spa vacation in the next 12 months
With more families staying close to home, there is a lot of opportunity for businesses to let their customers know how many options exists for utilizing their services or locations to local consumers right here in Hampton Roads and around the region.
Our neighbors across Hampton Roads turn to our known and trusted brands every single day. Advertising with us ensures that your location enters their consideration set as they choose their vacation destination.
Source: Scarborough (2020, Release 1)