CraniumTap, Virginia Media’s in-house marketing research arm advises clients to work with an “inside-out” strategy to identify market, growth and expansion opportunities.
Harness the potential of customer segmentation, done the right way. Find out who and where your best customers are, how they behave, and much more.
Your operational roadmap:
The CraniumTap Nerds can put this plan into action. Let’s double-down on strategic investments.
Adam Cook, of CraniumTap explores the mass-propensity index for balancing population and propensity measures in Quirks Magazine.
Adam Cook, of CraniumTap asks the question: Is targeting generations a waste of time?
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