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African American Today

During the month of February, celebrate the achievements of Black American and recognize the central role of African Americans in U.S. History.  African American History Today will feature opportunities in both The Virginian-Pilot & Daily Press to promote your business and recognize the value of diversity and inclusion in our Hampton Roads cultural experience.

Readership & Circulation

The Virginian-Pilot

Circulation: 105,919
Readership: 305,163

Daily Press

Circulation: 66,213
Readership: 247,470

Source: Nielsen Scarborough, 2019 (Release 1); Source: AAM 2019 Q3


Why Should You Advertise with The Virginian-Pilot & Daily Press?

The Virginian-Pilot audience at a glance

  • 36% of South Hampton Roads adults read The Virginian-Pilot every week.
  • 79% of adults took action as a result of seeing an ad in the newspaper in the past month.
  • 48% of adults bought something advertised in a newspaper print ad in the past month.
  • Over 14% of the average household income of a visitor in the past 30 days is $75,233 (14% more than non-visitors) and home market values are 8% higher.
  • has 8.6 million page views and 2.4 million unique users per month.
Daily Press audience at a glance
  • The Daily Press reaches 6 out of 10 Peninsula residents
  • The average household income of the print and online Daily Press reader is $57K
  • $320K is the average market value of owned home of the Daily Press print and online reader
  • 29% of Daily Press readers support the arts in Hampton Roads
  • 10% of Daily Press readers are retired or in the armed forces


Source: Nielsen Scarborough, 2019 (Release 1); Source: AAM 2019 Q3; comScore 2019T